The year’s sexiest song has gotten its video, set far in the future and featuring the world’s most beautiful human-android love story.
“PrimeTime,” already one of the most memorable and dynamic songs off Janelle Monáe‘s fantastic sophomore effort The Electric Lady (suites four and five of the seven part Metropolis story), has been given a retro-futuristic video heavily featuring the striking vocal powerhouses that gave us the track.
As always, Monáe sells her ambitious concept perfectly, taking a concept that could easily be seen as silly and turning it into a tale that merits the heart-swelling emotional response the song wrenches from its starstruck listeners.
Just how sexy is “PrimeTime”? My friends and I have a running gag revolving around the idea, “I have twelve kids because of this song.” “PrimeTime” is potent. The video earns itself another descriptor, though: freaking adorable. It’s a fantastic love story that is executed superbly here, as related in the song’s description (via Pitchfork):
PrimeTime is a love story based on the early adventures of Cindi Mayweather (Janelle Monáe) and her first love Joey Vice (Miguel.) The Emotion Picture gives a glimpse at Cindi’s humble beginnings as a “cyber-server” at the Electric Sheep nightclub, a syn bar serving high-class “show droids” to the rich and lonely in a dangerous section of Metropolis known as Slop City. Incidentally, the innovative cybersoul music played at the club directly impacted Cindi, and she began singing and performing her own innovative compositions a short time after quitting this assignment. In addition, Cindi became determined to change the public perception of what an electric lady could be, dream and aspire to after working in the dismal conditions at the club.
Also noted by, that is indeed a Fat Wreck Chords patch on Miguel’s jacket. Easter eggs don’t get much more unexpected than that; it’d be like World of Warcraft featuring Kanye as a playable character.
Please, someone make that happen.
